What you need to understand
- Honor is preparing an expansion into Indonesia in 2025, enhancing its Southeast Oriental impact.
- The move comes as Honor reports over 50 % of its sales in December 2024 came from abroad markets.
- Honor may be targeting the midrange market in Indonesia with a few of its phones, tablets, Computers, and wearables.
Honor, the brand behind the successful Honor Magic V 3 foldable and the Honor Magic 7 Pro front runner, is planning an access right into a significant market in Southeast Asia this year. The company revealed today it will certainly bring 30 items throughout multiple classifications to Indonesia in 2025, with the very first crop of offerings set to appear this quarter.
The “around” 30 products readied to debut in Indonesia as part of the expansion consist of phones, tablets, PCs, and wearables. In addition, Honor plans to open up over 10 “Honor experience shops” throughout its very first year operating in the country.
“We see extraordinary potential in Indonesia, which is why we view it as one of our vital markets,” stated Justin Li, the head of state of Honor South Pacific, in a press release. “Honor is committed to expanding with the Indonesian market over time, collaborating with all our local companions to build a total, holistic community of product or services for customers here.”
Li says that Honor is “perfectly placed” to offer customers in the growing Indonesian market.
The statement comes as Honor records tremendous success outside its home country of China. The business claims it reported over 50 % overseas sales for the very first time in December 2024 While Honor didn’t details which line of product would belong to the expansion, the brand name could be assaulting the midrange market.
“We are currently among the fastest-growing brand names in Malaysia, Singapore and the Philippines, specifically in the mid-premium sector, and we seek to use all we have discovered there as we construct our presence below,” Li included journalism release.
